Public role outlook powered by labor market data
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Role outlook tool
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Marketing Managers
California • O*NET 11-2021.00
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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Public labor market facts on this page are provided by CareerOneStop and O*NET with required source attribution included. HoroJob guidance and personalization live in the app and do not imply provider endorsement.